Chani Nattan
ft. Gurinder Gill, “Hawawan”
- 5.95M+ Spotify streams
- 2.1M+ YouTube views
- 1.1M+ streams in 15 days
From 436K to 1.12M all-time streams inside two weeks of launch.
Rising Raga Music. Marketing. Culture.
Turning releases into careers.
After working with 1000s of artists from different countries including Grammy winners, BET winners and Chart Toppers, we are bringing our expertise to independent artists and labels.
Sony MusicBelieveMass AppealAWALSony MusicBelieveMass AppealAWALSony MusicBelieveMass AppealAWALSony MusicBelieveMass AppealAWAL
We make good songs great.
Every day 100,000+ songs are released. We make the good ones great. Bespoke campaigns that turn a single drop into long-term listeners and real fans.
01
Organic Spotify Listeners
Real, retained streams. Not bots.
02
Artist Branding
Sound, story and image, sharpened.
03
TikTok Trends
Sounds engineered to travel.
04
Instagram Virality
Reels built to compound reach.
05
Clipping
Moments cut for maximum spread.
06
PR
Press and placements that land.
100% of campaigns turn into real fans.
2000+Artists served globally
10+Countries in our current marketing roster
$500K+Ad spend managed
100M+Listeners reached
100+Songs charted across Spotify & Shazam
1M+Fan emails collected
95%Unlocked algorithmic streaming
100%Campaigns grow long-term listeners
Page visits, service clicks & fan actions
7.5M+Page visits
4.15M+Service clicks
1.75M+Fan actions
Bespoke strategy. No templates.
Every artist has a different story, sound, audience and market, so every campaign is built from scratch around these five moves.
- 01
Artist Identity
Your sound, story, image and goals, sharpened into one clear direction.
- 02
Audience Discovery
Pinpointing the exact listeners most likely to become real, lasting fans.
- 03
Growth Execution
Meta ads, playlisting, influencer strategy, content momentum and PR, all run as one campaign.
- 04
Scale Strategy
Turning a single release into momentum that compounds into long-term growth.
- 05
Artist Development
Brand positioning, content direction and career strategy that build you beyond a single song.
Everything a release needs to travel.
01 / 04
Meta Ads
- Streaming campaigns
- Re-targeting campaigns
- Pre-save campaigns
- Release campaigns
Streams fade. Fans compound.
Young Aytee
Signed to Mass Appeal
- 2.5M+ organic reel views
- 10K+ YouTube subscribers
- 100K+ streams early on
Streams fade. Fans compound. We build long-term assets.
Abeer Arora
YouTube (Google) Ads
- 2.6M+ YouTube views
- 12K+ watch hours
- Shorts + skip + display
Paid discovery tuned until the watch time paid for itself.
Artists who rose with us.
Contact us
Tell us about your music.
Artists and labels: send us the track and where you are today. We read every message and reply to every serious enquiry, usually within a couple of days.
The team behind
your next breakout.
Six years marketing musicians behind the scenes, now building the next wave of music culture with independent artists and labels.
Contact us